A few years ago, Too Faced launched their revolutionary Melted Liquefied Long Wear Lipstick, and we all wept for the futures of our bank accounts. At $21 a tube, it’s a bit of a splurge. A worthwhile splurge, as the formula is great and the colors are beautiful, but when I found a dupe at Target recently for $6.99, I couldn’t help but feel a little Mr. Burns-y…

Maybelline is kicking all kinds of ass lately, and their new Lip Studio Color Jolt Intense Lip Paint is worth making room in your makeup drawer for. Here are some side-by-side comparisons:

Too Faced | Maybelline

Fight Me Fuchsia | Melted Fuchsia

Look at that!! They are THE SAME. The packaging is nearly identical, though the Maybelline is about half the size (12ml vs 6.4ml). The upside to that? You can get three colors of tiny tubes for the same amount of money as the big! Both have really outstanding pigment, huge color payoff, easy application via a flocked tip, and a creamy, smooth formula. I like the Too Faced color a little better (I like my pinks to be hot hot hot and on the blue side), but they are dang close. I would consider them long-wear, as they both stain the lips a bit, but neither dry down or “set”- they stay creamy and feel moisturizing, and both fade nicely. Honestly, I had both on my lips for that picture above, and couldn’t really tell a difference in formula… the Maybelline may have been a touch thicker? Both have a light sweet, fruity smell that fades quickly.

Neither survived eating pizza, but they didn’t transfer all over my face either.

Too Faced has a much larger color selection, so I’d say it’s worth the splurge if you find a shade that’s really special. But if you’re just looking to add some fun bolds to your summer makeup wardrobe, hit up that Maybelline display!

I bought these with my own money, and no one asked me to tell you what I think about it, but I did anyway! What products do you reach for over their high-end counterparts? Or, is there anything you want us to test-drive? Let us know in the comments!