As you know, I’ve been trying to go cruelty-free with my new makeup purchases.
Buying cruelty-free hasn’t been as challenging as I expected–once I got over the shock that it was still a thing–I missed the whole “China mandate” that requires it to sell products there. Luckily, it looks like there might be an end to that rule on the horizon, which will hopefully make it an issue we never have to think about again.
There are definitely a few high end makeup brands that don’t work for me anymore, but primarily, my favorites like Tarte Cosmetics and Urban Decay are still good.
It’s a little more difficult on the drugstore side–and with skin care TBH–but I’ve found a few lines that are extremely affordable and have some great products I might’ve missed out on.
To get a pretty comprehensive listing of who tests on animals and who doesn’t, Cruelty-free Kitty has been a great resource. And rule of thumb on the drugstore side–if it’s one of the big companies like Revlon, Maybelline and L’Oreal–there is testing.
With Ulta’s variety of BOGO deals through their “21 Days of Beauty” sale--I thought it might be a nice time to review some of these new items I’ve picked up since focusing on cruelty-free shopping–just in case you’re looking to refresh your makeup bag for spring. (SPRING!!!!)
Wet n Wild: This line was a shocker to me, but it’s actually even on Peta’s list of cruelty-free brands. How great is that?! I’ve got two favorites from the line–one old and one new. First the new:
Wet n Wild, MegaCushion Foundation SPF 15
I know I’ve mentioned it before but it’s worth saying it again: this foundation is fantastic! And so easy to apply. I can tell it’s going to be a summer staple–it’s so lightweight–and the cover is perfect for me. And $8.99! I can tell it’s gonna run low faster than other foundations I own, but it’s still worth it. And it means I’m reaching for it all the time, which I am!
Continue reading New cruelty-free drugstore favorites at Ulta